RockStar on Movie Stars

RockStar denim is finally getting the recognition we always knew it deserved. The brand which is carried here at eModa was recently spotted on two twilight hotties at the MTV awards, Peter Facinelli and Kelan Lutz. The styles are super trendy and definitely affordable. Pick up your pair at www.emoda.com

ELM: Vol. 2

Our newest edition of the eModa Lifestyle Magazine is finally here and getting unbelievably amazing reviews!

Check it out! http://www.emoda.com/magazine/index.asp?MID=2

Rock & Republic does the MOST basic, basics

Our fave, Rock & Republic, has created a new look for the basics; they are calling it Plain Wrap and we are calling it AMAZING! With fall 09 quickly approaching, we absolutely had to snatch some of these great basics for our customers which you can expect to appear on eModa.com.

There is so much to look forward to from this brand including T-shirts, jeans, hoodies and Windbreakers for men and women as well as leggings and a tank top for just the women. Plain Wrap’s head-to-toe look will be completed with his-and-hers sneakers and stilettos.

Here’s what you can expect it to look like: each article of clothing is labeled with it’s name in capital letters. For instance, a screen print of “LEGGINGS” spans from the calf to the mid-thigh, and the hoodies simply have the word “HOODIE” across the back.

But the best part has got to be the recession-friendly price of these designs. Plain Wrap retails for between $35 and $198 and to make the picking easy, the only available colors will be black, white and blue.

 

Trade Act of 2009

What could possibly undo the unfortunate financial burden of shopping in this economy? How about lower prices on our favorite clothing?

New Legislation has been introduced to the Senate to lower the tariffs on apparel imports from 14 of the world’s least-developed countries worldwide.  The Tariff Relief Assistance for Developing Economies Act of 2009, also known as the Trade Act of 2009 will not only create more jobs leading to better health care and living conditions for the people in these struggling countries but it will also help reduce manufacturing costs at a time when consumers are in need of lower prices.

The 14 countries include: Afghanistan, Bangladesh, Bhutan, Cambodia, East Timor, Kiribati, Laos, Maldives, Nepal, Samoa, Solomon Islands, Tuvalu, Vanuatu and Yemen. Sri Lanka would receive limited duty-free benefits.

Currently, Bangladesh is the No. 3 provider of clothing to the United States, making up 6.6% of all U.S. apparel imports. China is No. 1, with 34%, and Vietnam is No. 2, with 7%.

This adjustment will not take place for quite sometime seeing as the Trade Act of 2009 has yet to reach the House and Congress has a number of more pressing issues to tend to first.

We’re crossing our fingers it will be through Congress by the end of this year.

Scott Morrison about to work his magic on Evisu

Big things are happening for one of our fave denim and sportswear brands, Evisu! It looks like Scott Morrison has signed on as global chief executive officer operating everywhere except for the brands home country, Japan. “This is a completely unique and different challenge for me, in that I’m taking on an established brand rather than launching something new,” said Morrison who is credited as the co-founder of denim hot-shots, Paper Denim & Cloth in 1999 and Earnest Sewn in 2004.

Evisu was launched way back in 1991 but is organized under a different company in Japan thus Morrison is faced with the task of globally energizing a company that was one of the earliest innovators in the premium denim field. Evisu has yet to really make its mark on the U.S market but we at eModa already see its hidden potential!

“I think the opportunity is to dial back to our iconic heritage, when it was really about the denim,” explains Morrison. “The product has become too heavily branded and it’s sort of taken on a life of its own as a streetwear-identified label. I’d like to see it become a little more contemporary, worldly, and perhaps, European.”

I am seriously on the edge of my seat waiting to see what he has in store for this already awesome brand!

Is Rihanna Drake’s “Replacement Girl”?

Looks like lil’ Ri-Ri is bouncing back quite nicely from getting steamrolled by Wuss Brown…sorry, um, Chris. The Barbadian singer was apparently cuddled up with Canadian former child-actor Aubrey Graham, now known by his stage (and middle) name, Drake. He’s been appearing on mixtapes galore and currently has a hot single out entitled “Best I Ever Had”. Hmm…could he be referring to Rihanna, perhaps? If so, awesome for the two of them…it’s about time she had someone who knows how to appreciate (not depreciate, Chris) a lady.

Here’s what the NY Post’s Page Six gossip section had to say about the lovebirds:

The Barbadian beauty showed up with a group of friends Monday at Lucky Strike Lanes & Lounge on West 42nd Street, but spent most of the night locking lips with [Drake]. “She was drinking whiskey and apple juice and making out with him all night,” says a spy. “They were really cute together.” Rihanna…peeled off with Drake at about midnight.

Jealous yet, Mr. Brown?

Apparently the Eliminations on ANTM Don’t End When the Cameras Stop Rolling…


Paulina Porizkova made an intriguing confession during her appearance last week on CBS’ The Late Late Show, hosted by Craig Ferguson. Apparently the Czech-born actress/model, who appeared on the panel of judges for cycle 12 of the CW’s America’s Next Top Model, was recently fired from her position on the show. Porizkova, who replaced former model Twiggy, had this to say about her split with ANTM:

“Just to be fair here, the reason I was told I was fired was because … it seemed that `America’s Next Top Model’ had gotten too fat and they needed to cut some fat — and the fat was me.”

Um, ouch! We are in the midst of a recession, but unless Tyra and the gang plan to carry on with only a trio of judges (the other two being J Alexander and Nigel Barker, of course), cycling through former-model afer former-model seems a bit unnecessary.

Though Porizkova described the firing as having taken place over the phone on her birthday (of all days!), she was still in pretty good spirits when talking about it on The Late Late Show, even joking that her “gigantic huge ego” may have played a part in her untimely departure from the program, prompting Ferguson to question the possibility of some sort of rivalry between her and Tyra. Porizkova had only this to say in response:

“I really believe that they just felt like they didn’t need me, which, of course, they don’t.”

Double-ouch.

Is Rick Ross Losing His Mojo?

The cover of XXL with the sunglasses in question...
Most of you will remember that we recently interviewed coke-rapper Rick Ross for the eModa Lifestyle Magazine, during which we talked to him about his style preferences. Well, we may have spoken too soon…Rick Ross has recently been called out by the legal team of Louis Vuitton for wearing knock-off shades on the cover of the June issue of XXL Magazine. The following is an excerpt from the luxury goods purveyors sent to the editors of the mag:

“…the sunglasses Mr. Ross is wearing were not made by Louis Vuitton and, in fact, are counterfeit. Louis Vuitton did not grant permission to Mr. Ross or to whoever did make the sunglasses to use our trademarks. The second is that no affiliation, sponsorship or association exists between Rick Ross or XXL and Louis Vuitton. The third is that counterfeiting is illegal.”

The original Louis Vuitton Millionaire sunglassesHow could this be? Ross is very well known for bragging incessantly about the fortune he’s (allegedly) acquired as a former narcotics boss. His explanation for the fashion faux-pas comes from Jacob Bernstein a/k/a “The Sunglasses Pimp”, who claims the glasses in question are genuine and have simply been augmented with custom details:

“It’s the same thing as buying a Rolls-Royce and having it tricked out,” Bernstein explained to the Web site. “Just because the product has been customized by me doesn’t take away from the fact that the frames are authentic Louis Vuitton Millionaires.”

Is it really the same, though? I mean, at $1200 per pair, the Louis Vuitton Millionare Sunglasses come pretty tricked out already…why the need to alter them? Also, it’s pretty interesting that the main thing Ross had done to the glasses was the addition of a bar with the company’s name engraved on the side…maybe he wants everyone to know he’s rockin’ LVs. Above right is a picture of the actual Millionaire glasses…we’ll let you be the judge.

Liza with a ‘z’ Spotted in Christian with a ‘c’…

Looks like even the seniors are catching up to the tattoo-inspired couture craze…albeit just a tad late. Check out this picture of the legendary Liza Minnelli in none other than a Christian Audigier tee! Ms. Minelli looking rather sprite for her 63 years, was recently caught by TMZ photogs outside of the swank Plaza Athenee in Paris, seemingly in no makeup. [What would Judy think? ;-)] Hey, at least she wasn’t wearing Ed Hardy…

Click here to check out eModa.com’s collection of Christian Audigier apparel.

Taking His Role on ‘24′ a Bit Too Seriously, Apparently…

The following is an blurb from Associated Press about an altercation between actor Kiefer Sutherland and an unsuspecting fashion designer at a recent party in New York…

Actor Kiefer Sutherland, best known for his leading role in the television series “24″, was arrested late on Thursday on suspicion of head-butting a fashion designer at a party in New York.

“He was arrested on a misdemeanor assault charge,” the duty officer at the New York Police Department told AFP.

Sutherland, who plays special agent Jack Bauer in the high-octane blockbuster series, turned himself in at a Manhattan police station.

The 42-year-old actor was not jailed and remains free prior to a court appearance, the duty officer said. The date of that hearing was not immediately known.

Sutherland allegedly head-butted fashion designer Jack McCullough at a nightclub on Monday following a glamorous event at the Metropolitan Museum of Art’s Costume Institute. McCullough alleges the blow cut his face.

According to unconfirmed newspaper accounts, Sutherland assaulted the designer after McCullough bumped into actress and model Brooke Shields.

Sutherland’s legal situation may be complicated by the fact that he is currently on probation for drunk driving. He spent 48 days in jail after that arrest in 2007.

Click here to view this article at its original source.

The Report is In…

…and it’s looking good! Take a look at some of the hot new Report Signature footwear we have for women at eModa.com. From the Lucie to the Tocai to the Downy, these sexy sandals are perfect for the discerning fashionista!

Report Signature Lucie Sandals Report Signature Tocai Heels in Black
Report Signature Downey Heels in Black

Day26 Spend All Day in Doctrine…

Members of R&B group Day26 at a recent press conference

Check out Day26 (from the infamous Making the Band 4 on MTV, hosted by Diddy) rocking none other than Doctrine at a recent press conference!

Rappers Lose the Bling…Will Shoppers Follow Suit?

The following is an excerpt from the Associated Press…check out how the usually extravagant hip-hop community is responding to the state of the nation’s economy:

While over-the-top bling didn’t represent all of rap fashion — gritty gang looks, Afrocentric garb and even preppy styles have all been adopted and embraced as part of rap style at some point — in the late 1990s and the early part of this decade, bling seemed to have reached its apex, complete with gold and diamond pimp cups and diamond grills for the teeth. (In fact, its around that time the term bling was born.)

“It was about creating a signature,” according to Memsor Kamarake, fashion director of Vibe magazine.

But in recent years, rap kings like Jay-Z and Diddy have displayed their swagger with looks that were more boardroom than bling, with button-down shirts and designer suits.

Though Young Jeezy may still sport a huge chain at times, flashy jewelry is not integral to his image.

“He’ll wear a scarf and no jewelry, maybe a bracelet, with a baseball hat, a T-shirt and a pair of jeans — that’s not a lot of bling,” says Connor, who has also styled the Georgia artist.

Rappers aren’t giving up glamour altogether, they’re just not wearing it 24-7. In the past, several chains were de rigueur for a grocery-store run, now they’re reserved for a show or nightclub, says Baller, who also is seeing more artists trading in old chains instead of buying new ones.

And rapper T.I. has the A.K.O.O. clothing line, which features military-inspired woven shirts, polos and denim, with most items ranging from $44 to about $200. Ralph Reynolds, who is A.K.O.O.’s creative director, said the clothing label reflects a more price-conscious customer in hip-hop.

“Some of those same people who would reach and stretch and do everything they could to get that Louis (Vuitton) will now say, ‘I already have these two bags, let me pay the rent,’” Reynolds says.

Even Kimora Lee Simmons, the Baby Phat designer known for her extravagant lifestyle, toned down the glitter in her most recent collection.

Click here to see the article in its entirety at its original source, the click here to check out eModa.com’s ever-changing list of recession-proof sale items.

Robin’s Jeans Gets Messy!

Recently during an episode of American Idol, the remaining contestants engaged in a filthy food fight! What appeared to be a ton of messy foods (including cake icing and flour) were thrown, smeared, flung and scattered around a kitchen setting. What does this have to do with premium couture, you may be wondering…well, it seems that finalist Allison Iraheta was rockin’ a pair of Robin’s Jeans!

Catch the Sale-Boat…Before It Sails…

Click on this smoldering pic to check out eModa.com’s ever-changing array of recession-proof deals. Premium designer clothing at generous discounts…what more could you ask for?!