The following is an excerpt from the Associated Press…check out how the usually extravagant hip-hop community is responding to the state of the nation’s economy:
While over-the-top bling didn’t represent all of rap fashion — gritty gang looks, Afrocentric garb and even preppy styles have all been adopted and embraced as part of rap style at some point — in the late 1990s and the early part of this decade, bling seemed to have reached its apex, complete with gold and diamond pimp cups and diamond grills for the teeth. (In fact, its around that time the term bling was born.)
“It was about creating a signature,” according to Memsor Kamarake, fashion director of Vibe magazine.
But in recent years, rap kings like Jay-Z and Diddy have displayed their swagger with looks that were more boardroom than bling, with button-down shirts and designer suits.
Though Young Jeezy may still sport a huge chain at times, flashy jewelry is not integral to his image.
“He’ll wear a scarf and no jewelry, maybe a bracelet, with a baseball hat, a T-shirt and a pair of jeans — that’s not a lot of bling,” says Connor, who has also styled the Georgia artist.
Rappers aren’t giving up glamour altogether, they’re just not wearing it 24-7. In the past, several chains were de rigueur for a grocery-store run, now they’re reserved for a show or nightclub, says Baller, who also is seeing more artists trading in old chains instead of buying new ones.
And rapper T.I. has the A.K.O.O. clothing line, which features military-inspired woven shirts, polos and denim, with most items ranging from $44 to about $200. Ralph Reynolds, who is A.K.O.O.’s creative director, said the clothing label reflects a more price-conscious customer in hip-hop.
“Some of those same people who would reach and stretch and do everything they could to get that Louis (Vuitton) will now say, ‘I already have these two bags, let me pay the rent,’” Reynolds says.
Even Kimora Lee Simmons, the Baby Phat designer known for her extravagant lifestyle, toned down the glitter in her most recent collection.
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