Michelle Obama wears short shorts! Why? because its HOT! And so is the Grand Canyon!

So what’s all the fuss about? This historical first lady fashion statement captured obvious criticism that accompanies being in the public eye. Yet, as rightly deserved, the first lady has been offered the fashion seal of approval by over 13,000 people polled by the Huffington Post. The Results:

Michelle Obama has the right to bare legs and we could not agree more!

Get with the trend and order your pair, here: eModa.com

With unprecedented access, The September Issue, directed and produced by R.J. Cutler, tells the story of legendary Vogue editor in chief Anna Wintour and her larger-than-life team of editors creating the issue and ruling the world of fashion.

The September Issue won the Grand Jury Prize for Excellence in Cinematography at the 2009 Sundance Film Festival and will make its theatrical debut on August 28th, 2009

The September 2007 issue of Vogue magazine weighed nearly five pounds, and was the single largest issue of a magazine ever published. With ad sales now dropping at a record rate, is this the begining of Anna Wintours grand exit strategy?

Serena French, an NY Post fashion editor reports; Wintour, allowed Cutler an extraordinary level of access for the closing of the most important issue of the year in 2007, which at 840 pages was the magazine’s biggest ever. Cutler followed Wintour and her team from the shows in February — when fall clothes are shown on world stages — from planning with editors and photographers, fashion shoots, meetings with retailers and designers, to closing in July, interspersed with interviews at her homes in Greenwich Village and Long Island.

If this really is the end, or only just the begining, Anna Wintour will forever be regarded by the Fashion industry as nothing sort of a Legacy.

For September, every major fashion magazine releases an Issue thick enough to be a Steven King Novel, but, that may be so last year. This years coveted September issue is expected to appear as skinny as the model on the cover.

In an attempt to save recession dollars, fashion marketers are turning to the web for a hopefully better place to spend their advertising budget. Already in effect, some September issues are showing up on the news stands, about a third slimmer than last year.

Ad pages in Vogue tumbled 36%, to 429. That’s a far cry from 2007, when Vogue trumpeted its September issue with a total of 840 pages.

As they spend less on magazine advertising, fashion marketers are testing lower cost and possibly more measurable outlets offered on the web. Included are YouTube, Twitter, DailyCandy.com and more to come. Re-allocating money to buy add space and on top web magazines may be money better spent now the people spend more time reading on the computer than out of magazine and newspapers.

Many designers resisted Internet marketing in the past, with the excuse that they could not properly display their product or message and that they would not be able to reach their real target audience. But with the times’a'changin technology can showcase almost anything on the computer as though you were looking at the real thing. We have Large High def screens on our desks that can watch beautiful video in real time.

WPP’s ad tracking firm TNS Media Intelligence reported that Louis Vuitton North America more than doubled its digital ad spending in 2008 to $286,000, from $107,000 in 2007, and Diane von Furstenberg boosted its Web spending from nothing to $43,000 last year. This data tracks spending on display ads but does not account for other types of digital ads, such as search and online video or the cost of creating a Web site.

Being online is now considered and investment, entire marketing campaigns are being launched digitally. Chanel used social media by posting a short film to YouTube, starring French actress Audrey Tautou, and promoted the video with search ads and other ads on the site.

To capture some of the dollars flowing to the Web, traditional magazine companies are introducing new features. The e-commerce initiative launching on Condé Nast’s Style.com in September lets users shop for trends they see on the runway. Net-A-Porter, Nine West, Neiman Marcus and New York & Co. all are advertising on the site at launch.

Believe it or not the the actress turned dancer is now turning fashion designer.

Teamed with her personal stylist Jeanne Yang, their new women’s wear will mimic Holmes’ own classic sense of style while an additional childrens line will be modeled after her super stylish daughter Suri.

Due to debut in the fall,  Holmes and Yangs’ new line with be sold exclusively at high-end boutique Maxfield in Los Angeles, reports WWD.

Katie holmes may be prvoing herself as more than a tripple threat. She can sing dance and act…tv, movies and boradway. She ran the new York City Marathon, appears on “So You Think You Can Dance” and dresses the cutest celebrity baby ever! Is there anything she can’t do?

Here is an example of one of duo’s previous collaborations that Katie wore last year to the Broadway permiere of “All My Sons.”

German couture brand, Escada, will seek court protection.  The company in supposed to file for insolvency at a court in Munich today.  

After 46 percent of bondholders backed an offer to exchange old debt for new notes, Escada still fell short of the 80 percent threshold that would have enabled it to obtain a bank loan, the Munich-based clothier said in a statement late on Tuesday.

The brands $10,000 robes are worn by stars including Demi Moore. More than 2,200 employees are affected by the insolvency which follows the failure of fashion companies including IT Holding SpA, owner of the Gianfranco Ferre label, and Christian Lacroix SNC.

The company’s CEO was Bruno Saelzer, a former CEO of Hugo Boss AG,  brought in by Escada investors including German billionaire brothers Wolfgang and Michael Herz.

But fear not eModa fans, OUR German website is still going strong, feel free to seek out retail therapy at: http://www.emoda.de/

We recently reported that Scott Morrison, formerly of Paper Denim &Cloth and Ernest Sewn Jeans was appointed CEO of Evisu. Well we couldn’t be more excited here at eModa and we want to share all of our knowledge with you. We recently found an interview with Scott Morrison conducted by the people over at denimology (special thanks you guys).

He talks about his plans for evolving the image of Evisu but also staying true to what makes it the collectors brand that it is. What’s most important is he reassures the quality and integrity that has always been synonymous with his name and with Evisu.  Here are some tid bits for you to read:

Q) With Paper Denim & Cloth and Earnest Sewn you were involved from the beginning, whereas with Evisu you are taking over an existing company. What challenges do you think there will be working with an existing brand rather than starting from scratch?

A) Undoubtedly there are challenges within every organization, and taking on an existing concept has it’s pros and cons, there’s no doubt. Evisu is an amazing brand however, with 20 years of history and being the pioneer of men’s premium denim gives me a lot of positives to work with. There’s an iconic brand story, a heritage identity and one of the most recognizable logos in the world. On the flip side, one of the obvious challenges will be managing the expectations of our existing customer. We’re going to be evolving the brand concept and pushing Evisu in a new direction, which will be very exciting for most, but might leave some consumers on the sidelines.

Q) When Evisu first launched they were really the only men’s premium brand around (in the UK at least). Now many years later the competition has become fierce - could you describe what plans you have to get Evisu noticed in a very crowded marketplace.

A) I first found Evisu in the late 90’s when it had started to come into it’s own outside of Japan … and yes, it was the first real premium denim brand in my opinion (although Diesel and Replay were making pretty amazing jeans for years), and Evisu in many respects paved the way for people like myself to create brands like Paper Denim & Cloth or Earnest Sewn. When it comes to our approach for today’s market I maintain the same principles I’ve subscribed to since I started my first company in 1999; focus our efforts on product quality, innovation and brand integrity, everything else will speak for itself.

Q) When Evisu first emerged it was seen as a fashion brand, then it seemed to become more of streetwear label. Any plans to change the way the brand is perceived and if so how will you go about that?

A) Absolutely. The unique thing about Evisu is that brand perception is different in every market. In the UK it has more of a streetwear presence, in Asia it’s very much a collectors brand. We’re going to consolidate those perceptions by speaking from one point of view going forward. This is a denim company at heart, it is a Japanese icon, and we will redirect our efforts on making some of the best denim and clothing products in the world.

Q) Evisu is known for its distinctive branding, whilst Earnest Sewn used a far more subtle approach. Do you think you will tone down Evisu’s branding?

A) Yes. I will definitely tone down the branding element and by that I mean specifically the use of the logo and its frequency. In recent years it’s been too heavily relied upon and I think it’s overshadowed the design of some of our products. This won’t be the case going forward and you can expect some examples to be found in the SS10 range as well as the complete collection come AW10. That being said, Evisu is not Earnest Sewn, and the logo itself is one of the things I love about this brand …

Q) Earnest Sewn had very strong collections for both men and women, whereas Evisu is probably better known for its men’s denim. Can we expect to see an increased focus on the women’s side of the business.

A) Absolutely. One of the most exciting things for me about the opportunity at Evisu was the chance to inject a women’s denim component into the company. We’ve had a women’s range for a number of years but it was primarily sold only thru our retail stores. We will be launching a new women’s capsule for SS10 and a complete collection for AW10, both to be sold at wholesale which will be exciting for everyone.

Q) Evisu were one of the first brands to make Japanese denim available outside of Japan. You have stated that you intend to focus on the heritage of the brand, can we expect to see the jeans continue being manufactured there?

A) We will make Evisu products in a number of places (USA and Italy included), and my hope is that we’ll bring some production back to Japan very soon. We’ve been invited to work with a couple of amazing factories and laundries there, and obviously Evisu and I both have an affinity for Japanese denim so I’d expect to see it happen in the coming seasons.

Q) What is the relationship between the Japanese part of the company and the Global operation?

A) Evisu Japan owns the Evisu trademark for the Japanese market. We own the Evisu trademark for the rest of the world (everything outside of Japan). With regards to the relationship between the two companies, we have tremendous respect for Yamane and what he’s built in Japan. He’s a true inspiration and although we operate completely independent of Evisu Japan, both companies have the same philosophy and appreciation of quality and product integrity.

Q) With Earnest Sewn you had your uber-premium An Earnest Cut & Sew label - can we expect you see you doing something similar for Evisu?

A) What we’re doing with Evisu is actually reducing the number of collections, eliminating collections like Deluxe, EEE, Mainline, Heritage, etc. and redefining two: EVISU and Evisu Genes. Within the Evisu collection you’ll find a couple of smaller capsules however and those will be pretty amazing. The first being STYLECRAFT and the second being LABOUR. Stylecraft is a fashion capsule and Labour being more workwear inspired.

Q) Do you look to a particular scene or person for inspiration when designing a pair of jeans?

A) I’m always inspired by a number of things - fashion, people, architecture, a lifestyle; anything really. I do usually try to envision someone, a muse if you will, who would or could wear what I’m making though - my girlfriend perhaps, or a someone in a specific context (ie. hanging at the Smile Cafe in NYC or dancing at the Jane).

Q) What trends in denim do you see for Spring/Summer 2010?

A) For Evisu we’re re-envisioning our roots … resetting the clock and dialing it back to 1991. We’re loveing raw denim (of course) and a number of really amazing vintage inspired washes in our core selvege fabrics. We’ve updating the collection with four new low rise fits for men and reintroducing some old Evisu iconography such as original ‘Stylecraft’ hangtags and the ‘Labour’ workwear label as two examples.

Q) Is the myth true that Hidehiko Yamane bought an old Levis loom to weave the first pairs of Evisu?

I’m pretty sure that’s urban legend, but then again I have seen one …

Our newest edition of the eModa Lifestyle Magazine is finally here and getting unbelievably amazing reviews!

Check it out! http://www.emoda.com/magazine/index.asp?MID=2

Looks like lil’ Ri-Ri is bouncing back quite nicely from getting steamrolled by Wuss Brown…sorry, um, Chris. The Barbadian singer was apparently cuddled up with Canadian former child-actor Aubrey Graham, now known by his stage (and middle) name, Drake. He’s been appearing on mixtapes galore and currently has a hot single out entitled “Best I Ever Had”. Hmm…could he be referring to Rihanna, perhaps? If so, awesome for the two of them…it’s about time she had someone who knows how to appreciate (not depreciate, Chris) a lady.

Here’s what the NY Post’s Page Six gossip section had to say about the lovebirds:

The Barbadian beauty showed up with a group of friends Monday at Lucky Strike Lanes & Lounge on West 42nd Street, but spent most of the night locking lips with [Drake]. “She was drinking whiskey and apple juice and making out with him all night,” says a spy. “They were really cute together.” Rihanna…peeled off with Drake at about midnight.

Jealous yet, Mr. Brown?

Paulina Porizkova made an intriguing confession during her appearance last week on CBS’ The Late Late Show, hosted by Craig Ferguson. Apparently the Czech-born actress/model, who appeared on the panel of judges for cycle 12 of the CW’s America’s Next Top Model, was recently fired from her position on the show. Porizkova, who replaced former model Twiggy, had this to say about her split with ANTM:

“Just to be fair here, the reason I was told I was fired was because … it seemed that `America’s Next Top Model’ had gotten too fat and they needed to cut some fat — and the fat was me.”

Um, ouch! We are in the midst of a recession, but unless Tyra and the gang plan to carry on with only a trio of judges (the other two being J Alexander and Nigel Barker, of course), cycling through former-model afer former-model seems a bit unnecessary.

Though Porizkova described the firing as having taken place over the phone on her birthday (of all days!), she was still in pretty good spirits when talking about it on The Late Late Show, even joking that her “gigantic huge ego” may have played a part in her untimely departure from the program, prompting Ferguson to question the possibility of some sort of rivalry between her and Tyra. Porizkova had only this to say in response:

“I really believe that they just felt like they didn’t need me, which, of course, they don’t.”

Double-ouch.

Most of you will remember that we recently interviewed coke-rapper Rick Ross for the eModa Lifestyle Magazine, during which we talked to him about his style preferences. Well, we may have spoken too soon…Rick Ross has recently been called out by the legal team of Louis Vuitton for wearing knock-off shades on the cover of the June issue of XXL Magazine. The following is an excerpt from the luxury goods purveyors sent to the editors of the mag:

“…the sunglasses Mr. Ross is wearing were not made by Louis Vuitton and, in fact, are counterfeit. Louis Vuitton did not grant permission to Mr. Ross or to whoever did make the sunglasses to use our trademarks. The second is that no affiliation, sponsorship or association exists between Rick Ross or XXL and Louis Vuitton. The third is that counterfeiting is illegal.”

How could this be? Ross is very well known for bragging incessantly about the fortune he’s (allegedly) acquired as a former narcotics boss. His explanation for the fashion faux-pas comes from Jacob Bernstein a/k/a “The Sunglasses Pimp”, who claims the glasses in question are genuine and have simply been augmented with custom details:

“It’s the same thing as buying a Rolls-Royce and having it tricked out,” Bernstein explained to the Web site. “Just because the product has been customized by me doesn’t take away from the fact that the frames are authentic Louis Vuitton Millionaires.”

Is it really the same, though? I mean, at $1200 per pair, the Louis Vuitton Millionare Sunglasses come pretty tricked out already…why the need to alter them? Also, it’s pretty interesting that the main thing Ross had done to the glasses was the addition of a bar with the company’s name engraved on the side…maybe he wants everyone to know he’s rockin’ LVs. Above right is a picture of the actual Millionaire glasses…we’ll let you be the judge.

Looks like even the seniors are catching up to the tattoo-inspired couture craze…albeit just a tad late. Check out this picture of the legendary Liza Minnelli in none other than a Christian Audigier tee! Ms. Minelli looking rather sprite for her 63 years, was recently caught by TMZ photogs outside of the swank Plaza Athenee in Paris, seemingly in no makeup. [What would Judy think? ;-)] Hey, at least she wasn’t wearing Ed Hardy…

Click here to check out eModa.com’s collection of Christian Audigier apparel.

The following is an blurb from Associated Press about an altercation between actor Kiefer Sutherland and an unsuspecting fashion designer at a recent party in New York…

Actor Kiefer Sutherland, best known for his leading role in the television series “24″, was arrested late on Thursday on suspicion of head-butting a fashion designer at a party in New York.

“He was arrested on a misdemeanor assault charge,” the duty officer at the New York Police Department told AFP.

Sutherland, who plays special agent Jack Bauer in the high-octane blockbuster series, turned himself in at a Manhattan police station.

The 42-year-old actor was not jailed and remains free prior to a court appearance, the duty officer said. The date of that hearing was not immediately known.

Sutherland allegedly head-butted fashion designer Jack McCullough at a nightclub on Monday following a glamorous event at the Metropolitan Museum of Art’s Costume Institute. McCullough alleges the blow cut his face.

According to unconfirmed newspaper accounts, Sutherland assaulted the designer after McCullough bumped into actress and model Brooke Shields.

Sutherland’s legal situation may be complicated by the fact that he is currently on probation for drunk driving. He spent 48 days in jail after that arrest in 2007.

Click here to view this article at its original source.

The following is a story from Reuters about Glamour’s recent list of best-dressed celebs…British Singer and Girls Aloud (think modern Spice Girls) star Chery Cole (nee Tweedy) topped the list. Prior to Glamour’s article, Cheryl was making plenty of non-style-related headlines…her soccer star husband Ashley Cole can’t seem to keep his…hands out of other women’s cookie jars, so to speak…despite Cheryl being a stunning, natural beauty.  At least she has this honor as a consolation prize…

LONDON (Reuters Life!) – British pop singer and television star Cheryl Cole was crowned the world’s best dressed woman by Glamour magazine this week, beating last year’s winner Kate moss into second place.

“In the past year, Cheryl Cole has become everyone’s style crush,” Glamour editor Jo Elvin wrote in the latest edition of the magazine which hits British stores on Thursday.

“She’s ridiculously gorgeous, beautifully groomed and always glossy, glossy, glossy,” she added of Cole, a member of Girls Aloud who has appeared as a judge on TV talent show “The X Factor” and is married to England soccer star Ashley Cole.

The 25-year-old knocked supermodel Moss from her perch, while Victoria Beckham moved up to third in 2009 from 10th in 2008. Rounding off the top five were TV presenter Alexa Chung and U.S. actress Blake Lively.

Following is a list of the top 10 in Glamour’s best dressed list:

1. Cheryl Cole

2. Kate Moss

3. Victoria Beckham

4. Alexa Chung

5. Blake Lively

6. Katy Perry

7. Agyness Deyn

8. Katie Holmes

9. Rihanna

10. Rachel Bilson

Click here to see the article at its original source.

Not that we don’t have love for Madonna here at eModa.com (after all, she’s a living legend, an iconic performer whose career has spanned decades and shows no signs of slowing down), but we are more than a  bit pleased to see the former “Mr. Madonna”, British filmmaker Guy Ritchie hooking up with former model Elle MacPherson. Elle has such impeccable style (as any self-respecting ex-model should, of course) and Mr. Ritchie isn’t too shabby in the closet himself. Madonna, on the other hand…well…let’s just say her wardrobe doesn’t seem very “Material Girl-ish” to us! But Ms. Ciccone is probably not -too- jealous of this pairing…after all, she’s been hooking up with a model of her own…the gorgeous Jesus Cruz. The main difference between her hottie hookup is that Cruz is reportedly a whopping 28 years younger than the musical maven…talk about “robbing the cradle!”