Oh wow oh wow oh wow. Diesel has done it, yet again!

Do you have a purpose for all of your jeans? I do. I have the comfy jeans, the big dinner jeans (stretchy), the date jeans the party jeans, the summer jeans and even a pair for that certain time of the month. As a denim lover I have a pair (or 2 or 3) for just about everything.

And,  leave it to Diesel to create a new line so perfect I can only define them as my soon to be clubbing jeans.

We have all at some time in our lives (maybe every weekend) spent hours getting ready to go out dancing in a nearly pitch black club with little way to see the person your dancing with if not for the random, strobing black lights and so many other people you couldn’t find your best friend if they were standing right next to you.

Problem solver: Diesel, just swooped down and gave us the hottest new solution, glow-in-the-dark Jeans! Diesel’s new ‘Flash For Fun’ collection is nothing short of stylish and oh so fun.

The collection features Diesel’s jeans, t-shirts, sneakers and intimates in glow-in-the-dark detail for the Fall-Winter 2009 season. The collection has been conceived for those who play hard day and night without taking the time to change in between. The Flash for Fun pieces are discreet during the day and only reveal their bright details and stitches at night. Talk about recession savvy!

Hidden graphics, like dragons and earphones, are disguised on the pockets of some denim and are only revealed when exposed to black lights.

Looks like even the seniors are catching up to the tattoo-inspired couture craze…albeit just a tad late. Check out this picture of the legendary Liza Minnelli in none other than a Christian Audigier tee! Ms. Minelli looking rather sprite for her 63 years, was recently caught by TMZ photogs outside of the swank Plaza Athenee in Paris, seemingly in no makeup. [What would Judy think? ;-)] Hey, at least she wasn’t wearing Ed Hardy…

Click here to check out eModa.com’s collection of Christian Audigier apparel.

Check out Day26 (from the infamous Making the Band 4 on MTV, hosted by Diddy) rocking none other than Doctrine at a recent press conference!

The following is an article from Billboard.com regarding high-profile hip-hop artist Common and his newly announced collaboration with Italian lifestyle brand Diesel.

Rapper and actor Common has teamed up with Diesel for “Only the Brave,” a new men’s fragrance, and with Microsoft for a line of PC-inspired tee shirts called Softwear.

“Common perfectly represents the spirit and energy of ‘Only The Brave’ fragrance: passion, will and conviction,” Diesel president Renzo Rosso said in a statement. “He’s in control of his own destiny and has made his mark in all of his pursuits, creating changes through every effort and every medium.”

“I wanted to partner with Diesel because that’s really what I’m about too - to be an individual and an artist, it takes both bravery and courage,” Common said.

Common will be featured in the print and television ad campaign, shot by photographer Platon. He will also perform at selected Diesel stores worldwide, including the Los Angeles location on May 20th.

Common has also partnered with Microsoft to launch Softwear, a tee line inspired by PCs and revolving around when the machines started to become popular. Four designs of the Softwear tee-shirts, designed by Common, were made available in retail stores just a few weeks ago. More will be available in coming weeks.

Click here to see the article at its original source, and here to see amazing Diesel pieces for him and her at eModa.com

Yes folks, what you see is correct…none other than handsome heartthrob Joe Jonas (of the Jonas Brothers) has been photographed in the “Don’t Stop Believin’” tee by Kid Dangerous. The KD brand has been making waves in the underground couture scene for some time now and there’s little wonder why…fashioned from premium cotton, they often highlight or poke a bit of fun at popular phrases and concepts, complete with humorous graphics. Click here to check out the other tees Kid Dangerous has to offer on eModa.com.

Click on the screenshot to view a badass commercial for Ed Roth, the sick vintage line that we at eModa.com recently stocked on our virtual shelves! Click here to see this hot line of men’s tees for yourself!

Kinetix is a comfortable base for the sexy confidence of success. Based in Los Angeles, Kinetix affords freedom of individual style through energetic combinations of classic American luxury and clean bold graphics.

Designer Blayne Siegel, delivers fashion a refined quality driven brand that reflects the Jett-Setter customer while embodying a resilience of spirit and soft-spoken command of one’s lifestyle.

Kinetix products have softness to die , using thin natural cottons and original burnout blends. The details have handcrafted hardware, a variety of stitch techniques, and stunning images.

Click here to check out the Kinetix collection at eModa.com!

Dom Rebel is Back! “Born” in 1982 (along with principle designer Justin Svatina), this amazing line of tees, hoodies and caps hails from the French-Canadian city of Montréal, QC. Dom Rebel tees feature handmade artwork…no two pieces are exactly the same. Further, the tees are crafted from premium cotton with unique washes and stylish distressing…making for a seriously hot look. The text is often humorous, the graphics often ominous, and don’t even get us started on the pieces with Swarovski crystal embellishments…those are to DIE for! eModa.com is pleased to announce the return of Dom Rebel to our virtual shelves…click here to check out the new items from the DR “Graffiti”, “Vintage” and “Basics” collections! We’re still in the process of getting everything up there so check back frequently for merchandise updates.

Our own Michelle Miller (eModa’s resident stylish and PR/Marketing whiz) sat down with Miami rap (and, allegedly, drug) kingpin Rick Ross for an interview! Michelle (a/k/a/ Misha) is working diligently on said interview, which will be made available for your viewing pleasure on our sister blog. M&M. (The “M’s” stand for Misha and Marina (Kogan), eModa.com’s buyer women’s buyer.)

Floridian MC Rick Ross (real name William Roberts II) burst onto the scene in the summer of 2006 with his battering-ram of a debut, Port of Miami. Powered by the monster single “Hustlin’” (the remix of which featured a four-star guest verse from Jay-Z) and “Push It” (which sampled the theme song from the consummate gangster film, Scarface ), Ross quickly rose to the top of the charts. His gritty brand of drug-fueled hip-hop stands out from the rest with its somewhat relaxed delivery and Ross’ frequent exhibition of playfulness…he sounds like a boss who’s already made it and can afford to take it easy. Misha’s interview with the rapper will detail a different side of his personality: fashion! Ross is definitely a big guy, standing at 6 feet and roughly 300 pounds…Misha’s interview will detail his take on dressing for success when so many high-end designers limit their lines to smaller sizes. Check back for updates…we’ll let you know when the full interview is available!

G Star

G Star was conceived two decades ago and has done nothing but flourish as a brand ever since. Big fans of experimentation and product development, the designers behind the brand have taken their denim-oriented creations to new heights with a look that’s both timely and futuristic. Consumers can look forward to a collection with innovative washes and creative detailing.

Jump Shoes

Hailing from Asia, the Jump Shoes brand was originally designed as an American-influenced line of footwear for Asian youth. Since then, Jump Shoes have permeated the worldwide market, delivering quality sneakers and shoes at affordable prices. The fashion-forward style and unique detailing of this footwear as well as the commitment of the brand to developing shoes for the people come together as a fresh collection for the global consumer.

G-Shock Watches

G-Shock watches are no longer solely for athletes! These premium, ultra-modern analog and digital watches come equipped with an amazing array of features and are available in a slew of exciting colors and designs. From multiple time zone screens to atomic timekeeping and water/shock resistance, each model can be “as cool or calm as you want it to be.”

1 — Originality – First to put artwork on a T-shirt. Before Ed, T-shirts were white and boring. Back in the early 60’s, Southern California had lots of car clubs and they had car club jackets…but since it was too hot to wear those jackets in the summer, Ed started airbrushing tees with the car airbrush tool he was using to work on his cars.

2 — Counter Culture Anti-Hero – When Walt Disney World came to California and he hated their brand of corporate phony entertainment… so he drew “Rat Fink.” Rather than following what was considered as good taste by the society, Ed Roth created the character of ‘Rat Fink’ as the counter-culture answer to Mickey Mouse and made a statement that bad taste, was good.

3 — Fiberglass – Ed pioneered the use of fiberglass in his car, Outlaw, while others were using plaster and clay or restyling existing cars.

4 — Juvenile Rebellion Movement – In the 60’s and 70’s Ed’s monster shirts were part of the uniform to the youth culture who used them to impress peers and at the same time offend and gross out parents and teachers.

5 — Notoriety – His fearless designs got him kicked out of numerous car shows and earned him the reputation of building some of the most unique and often trendsetting car creations ever built.

Click here to check out the Ed Roth line at eModa.com, and check back frequently for new Ed Roth arrivals!

Hip-hop producer/performer Wyclef Jean was

recently spotted at an event in none other than

Bulzeye, an eModa.com mainstay brand! Bulzeye

has been featured on our site for eons now and

there’s little wonder why…this casual couture

line is well-known for mating badass, tat-

inspired graphics with vintage washes and often

shimmering crystal embellishments, all coming

together for a seriously stylish look! Click here

to check out the entire Bulzeye collection for men, only at

eModa.com.

The Ve’cel brand is the brainchild of none other than Chester Bennington, frontman of platinum-selling band Linkin Park. His unique flair for music, art and fashion inspired him to create this edgy brand…a combination of ominous graphics, vintage washes and an ancient Latin aesthetic.

Fittingly, an editorial spread featuring the Ve’cel brand was recently showcased in the February ‘09 issue of Skinnie Magazine, a lifestyle mag that encompasses everything from fashion to sports to music.

Click here to check out the Ve’cel collection on eModa.com and see for youself why this fierce brand is generating so much buzz!

Men’s designer jeans may be popular as daytime clothing, but that doesn’t mean they can’t turn into sexy evening apparel. Since they are so comfortable and trendy — there’s no reason not to. With a little creativity, you can dress them up quickly and easily. You’ll be looking suave in no time at all.

Start With The Right Pair Of Men’s Designer Jeans

 First, try to avoid styles with rips, tears, or frayed edges — they always seem to hold their informal appearance. When it comes to the debate between baggy or tight fitting denim, the choice is yours. Wear whatever style makes you feel comfortable and look good. Color is also a matter of personal choice. However, many feel that white, cream, and dark colors appear more formal than those shades in between.

Find The Right Shirt

If you were to match a pair of True Religion men’s designer jeans with a washed, fitted t-shirt, it isn’t going to look very suitable for evening. Therefore, what you choose to wear with your favorite denim styles has a significant impact on your overall look. Pick out a button-up, formal shirt and match it with a pair of darker denim jeans. If you want to wear a t-shirt, wear a fitted tee with a solid color and pair with button-up shirts over top.

Accessories To Match

Accessories can take an outfit from ho-hum to eye-catching ‘wow’ instantly. Start with a great belt and a stunning buckle. Look for something with a little detail and pizzazz to spark up plainer men’s designer jeans. For outfits that already have a lot of sparkle, go for something refined. Depending on your look, you might also want to consider adding a hat carry the look through. Scarves for men have also been making a huge mark on the fashion world.

Don Some Jewelry

Balance simple, clean looks with some jewelry. Refine your look with a pendant necklace, link bracelet, and silver rings. If you really aren’t ‘into’ wearing jewelry, try a plain item. For example, don’t underestimate the impact of a great looking watch. Just be sure not to overdo the accessories! As a general rule, put on enough pieces, remove one piece, and you will have just the right amount.

Finish Off The Look With Shoes

You don’t need to wear dress shoes, but you don’t want to wear your old tennis shoes either. Dark suede sneakers are not only super trendy, but they look fantastic with the right denim for a sexy evening look. Diesel and True religion also have some great looking sneakers that fit in well with your new look. Strapped sneakers have also made a comeback in recent months.

Start by picking out your favorite denim threads and begin building your look from there. Remember that your finished look depends on what you choose to pair with it, and the combination of accessories you decide to wear. Finally, keep in mind that confidence is the true definition of ’sexy’!

Click on the pic to shop Crystal Rock at eModa.com!