German couture brand, Escada, will seek court protection.  The company in supposed to file for insolvency at a court in Munich today.  

After 46 percent of bondholders backed an offer to exchange old debt for new notes, Escada still fell short of the 80 percent threshold that would have enabled it to obtain a bank loan, the Munich-based clothier said in a statement late on Tuesday.

The brands $10,000 robes are worn by stars including Demi Moore. More than 2,200 employees are affected by the insolvency which follows the failure of fashion companies including IT Holding SpA, owner of the Gianfranco Ferre label, and Christian Lacroix SNC.

The company’s CEO was Bruno Saelzer, a former CEO of Hugo Boss AG,  brought in by Escada investors including German billionaire brothers Wolfgang and Michael Herz.

But fear not eModa fans, OUR German website is still going strong, feel free to seek out retail therapy at: http://www.emoda.de/

…and so does the cast of Twilight!…

and zac effron!

…and Brian Austin Green!!

HOTT!!!

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We spotted Tyrese Gibson at Comic Con 2009 wearing Monarchy Jeans! The actor and 2000 American Music Award winner for best new R&B/Soul artist was there to promote Trandformes 2 as well as his new film venture, Legion, and his extremely successful comic book, Mayhem. And of course to hang out with the coolest kids on the planet!

Tyrese, we just couldn’t help but notice you wear Monarchy well!

Keep an eye out for their Fall 09 looks, they are beyond hott. And, make sure you check out the eModa Lifestyle Magazine to read up on Designer of the Monath, Eric Kim, the brains behind the amazing Monarchy Collection.

Summer is in full swing and its best not to go anywhere without your swimsuit. Why even bother to take it off? Or use up valuable purse space to carry it? Thow a sexy, sheer blouse over top of it and give people a reason stare a little longer.

This bold look adds an extra dimension to any outfit, plus, you are ready to jump back in the pool at a moments notice.

Try wearing a fun, printed swimsuit undearneath like Rihanna or something bright in color that will really pop!

eModa is the place for sexy summer garb and there is no doubt in my mind that you can find a the perfect top to go with all of your swimwear. Try the Racer Rack Blouse by Charlotte Ronson for $169.00 (right) or the Gemmsi Tank by ROJAS for only $54.00 (below).   

RockStar denim is finally getting the recognition we always knew it deserved. The brand which is carried here at eModa was recently spotted on two twilight hotties at the MTV awards, Peter Facinelli and Kelan Lutz. The styles are super trendy and definitely affordable. Pick up your pair at www.emoda.com

Our newest edition of the eModa Lifestyle Magazine is finally here and getting unbelievably amazing reviews!

Check it out! http://www.emoda.com/magazine/index.asp?MID=2

Our fave, Rock & Republic, has created a new look for the basics; they are calling it Plain Wrap and we are calling it AMAZING! With fall 09 quickly approaching, we absolutely had to snatch some of these great basics for our customers which you can expect to appear on eModa.com.

There is so much to look forward to from this brand including T-shirts, jeans, hoodies and Windbreakers for men and women as well as leggings and a tank top for just the women. Plain Wrap’s head-to-toe look will be completed with his-and-hers sneakers and stilettos.

Here’s what you can expect it to look like: each article of clothing is labeled with it’s name in capital letters. For instance, a screen print of “LEGGINGS” spans from the calf to the mid-thigh, and the hoodies simply have the word “HOODIE” across the back.

But the best part has got to be the recession-friendly price of these designs. Plain Wrap retails for between $35 and $198 and to make the picking easy, the only available colors will be black, white and blue.

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Big things are happening for one of our fave denim and sportswear brands, Evisu! It looks like Scott Morrison has signed on as global chief executive officer operating everywhere except for the brands home country, Japan. “This is a completely unique and different challenge for me, in that I’m taking on an established brand rather than launching something new,” said Morrison who is credited as the co-founder of denim hot-shots, Paper Denim & Cloth in 1999 and Earnest Sewn in 2004.

Evisu was launched way back in 1991 but is organized under a different company in Japan thus Morrison is faced with the task of globally energizing a company that was one of the earliest innovators in the premium denim field. Evisu has yet to really make its mark on the U.S market but we at eModa already see its hidden potential!

“I think the opportunity is to dial back to our iconic heritage, when it was really about the denim,” explains Morrison. “The product has become too heavily branded and it’s sort of taken on a life of its own as a streetwear-identified label. I’d like to see it become a little more contemporary, worldly, and perhaps, European.”

I am seriously on the edge of my seat waiting to see what he has in store for this already awesome brand!

…and it’s looking good! Take a look at some of the hot new Report Signature footwear we have for women at eModa.com. From the Lucie to the Tocai to the Downy, these sexy sandals are perfect for the discerning fashionista!

Check out Day26 (from the infamous Making the Band 4 on MTV, hosted by Diddy) rocking none other than Doctrine at a recent press conference!

The following is an excerpt from the Associated Press…check out how the usually extravagant hip-hop community is responding to the state of the nation’s economy:

While over-the-top bling didn’t represent all of rap fashion — gritty gang looks, Afrocentric garb and even preppy styles have all been adopted and embraced as part of rap style at some point — in the late 1990s and the early part of this decade, bling seemed to have reached its apex, complete with gold and diamond pimp cups and diamond grills for the teeth. (In fact, its around that time the term bling was born.)

“It was about creating a signature,” according to Memsor Kamarake, fashion director of Vibe magazine.

But in recent years, rap kings like Jay-Z and Diddy have displayed their swagger with looks that were more boardroom than bling, with button-down shirts and designer suits.

Though Young Jeezy may still sport a huge chain at times, flashy jewelry is not integral to his image.

“He’ll wear a scarf and no jewelry, maybe a bracelet, with a baseball hat, a T-shirt and a pair of jeans — that’s not a lot of bling,” says Connor, who has also styled the Georgia artist.

Rappers aren’t giving up glamour altogether, they’re just not wearing it 24-7. In the past, several chains were de rigueur for a grocery-store run, now they’re reserved for a show or nightclub, says Baller, who also is seeing more artists trading in old chains instead of buying new ones.

And rapper T.I. has the A.K.O.O. clothing line, which features military-inspired woven shirts, polos and denim, with most items ranging from $44 to about $200. Ralph Reynolds, who is A.K.O.O.’s creative director, said the clothing label reflects a more price-conscious customer in hip-hop.

“Some of those same people who would reach and stretch and do everything they could to get that Louis (Vuitton) will now say, ‘I already have these two bags, let me pay the rent,’” Reynolds says.

Even Kimora Lee Simmons, the Baby Phat designer known for her extravagant lifestyle, toned down the glitter in her most recent collection.

Click here to see the article in its entirety at its original source, the click here to check out eModa.com’s ever-changing list of recession-proof sale items.

Recently during an episode of American Idol, the remaining contestants engaged in a filthy food fight! What appeared to be a ton of messy foods (including cake icing and flour) were thrown, smeared, flung and scattered around a kitchen setting. What does this have to do with premium couture, you may be wondering…well, it seems that finalist Allison Iraheta was rockin’ a pair of Robin’s Jeans!

Click on this smoldering pic to check out eModa.com’s ever-changing array of recession-proof deals. Premium designer clothing at generous discounts…what more could you ask for?!

…the latest brand for men added to eModa.com! This edgy brand is sure to be all the rage for the Spring/Summer ‘09 season, prompting us to put it on blast. These dapper button-downs and vests feature vintage, military-inspired patches and expert detailing, all at a recession-proof price-point. Pictured below are the Dark Souls Hooded Vest (left) and the Raid Shirt. Click here to view these and other hot Arsenal 43 tops from everyone’s fave e-tailer, eModa.com.