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Organic denim takes on a whole new personality when eco-conscious designer, Seun Lim, gets her hands on it. Seoul-born designer debuted her radically new treatment system when she created James Cured Jeans in 2003. In this complicated, yet 100% green method, Seun discovered that when she brushed her handcrafted denim with green tea leaves and coffee extracts, they would produce vintage washes and cure under the rays of the California sun, creating an entirely new way to age denim. She has moved James Jeans to the top of the premium denim market by establishing the brand as a pioneer in the dry aged process.

Since the jeans are already well known in Hollywood for their ace fits and trendy top stitching, it isn’t a surprise that they have been seen on the notably stylish Juilanne Moore, Uma Thurman, and Jennifer Lopez.
 
For Fall 2007, Seun wanted to create a fashionable line that would emphasize both the high and mid-rise comeback for wide leg jeans. Currently the basic 5-pocket boot cut jean is the company’s best selling jean but Seun wants to change that. For Spring 2008, James Cured Jeans will introduce a brand new washing technique featuring organic hybrid compounds, which will ensure a great look and an even better fit.

Whether you are a cantaloupe planting catwalk queen, or sitting behind the steering wheel of an oil tanker,  the new wave of environmentally safe garments is only going to grow, so why not get plant the seeds in your earth friendly closet with the hottest “green” denim designs on the market with James Cured Jeans by Seun Lim?!

Kiss those hot and humid Summer days goodbye, Fall is in full effect! Not only does September mark the begining of Earth’s progression into colder climates, fashion’s progression into fur lined hoods and the hectic holiday season, but with the cool temps and low humidity, September is a great time to get outside and exercise!
Burn off those calories in style with couture clothes sure to keep you looking good on and off the track. Stay comfortable and look fabulous with our latest fall trend: Gym Class Chic

Shape up in sleek black work out suits that are hot enough to sport outside of the gym. Faith Connexion offers comfortable styles that will help you look good while toning up. Super soft Velour goes couture for an unstoppable look that will keep you moving that body!

Be sure to layer those track suits with a hot tank top from Rock and Republic underneath, for an irresistible put together look!

Q: Dear Jean Queen, I’m a guy and sometimes I feel like I’m out of the loop when it comes to all these fancy terms that people use to describe denim. Low rise, boot cut - I don’t know what any of this means and it makes it really frustrating when I’m in a store trying to tell the sales people what I like. I love designer denim and I know that alot of work goes into making them, so do you think you can give me the run down on what all this stuff means, I would really appreciate it. Thanks. -Jack D.

A: Have no fear Jack, the Jean Queen is here to save the day! I’m really glad you asked this question, because many of our customers call to ask me the same things, so this will definitely help out everyone!
I will agree that denim jargon does get confusing to people outside the realm of working with it, but I will tell you this: Once you know it, you will be breezing through out website thinking to yourself “It all makes sense now!”

So, let’s address the low rise issue. When it comes to jeans, it’s the inches of the rise are what you want to know because low rise for men would be like an 8-9″ rise. Most mens jeans are mid rise, about 10-11″ anything above that is just old fashioned and you don’t want! The best way to figure out the rise that’s right for you is by taking your favorite pair of jeans and measuring fromt the crotch seam to the top of the button closure, that’s it. That’s your rise, baby.
Here’s a picture that should help to illustrate it for you.

Now for the leg boot leg confusion. Boot leg, or boot cut, refers to the angle from the knee break to the leg opening. What’s a knee break your probably wondering? If you take a pair of your jeans and lay them flat fold the bottom of the leg up to the pocket line. The fold length is the knee break. It’s usually around 8-9 inches for men. Then you measure the leg opening, which is the very bottom seam of the jean leg from end to end. Here’s a picture illustrating the knee break.

If you’ve been plagued by pants, dicked by denim or just plain smacked by slacks, I’m your go-to-girl for all things denim. As a DIY diva, I also know just about everything about fixing, mending, making and creating. If you’ve got an issue or question, please don’t hesitate to contact me at taryn@emoda.com
I’ll answer any questions you have and the ones that get picked to go on our style blog will be sent a coupon to help them out on their next purchase, so what are you waiting for?!

As the autumn leaves fall and the aroma of pumpkin spice lattes fills the cool air, I can’t help but get gitty over the idea of going back to school. Although I go to a year round progressive art college, the mere idea of September has me buying unnecessary amounts of pencils, pens and other assorted stationary. It’s also my absolute favorite time to shop and why wouldn’t it be?! Fall fashion is always the most dramatic, the most comfortable and reminds me of the residence hall days of yesterday! School the class with fab finds found exclusively at eModa!
Don’t disguise that dormroom diva within, free that hardcover hottie and let them out by checking out the latest fall trend: College Couture

Score more than just A’s with our seriously hot University Collection from Chip and Pepper, which features vintage school team logo graphics designed with comfort and style at the head of the class!

For her:

For him:

The next step is to add a comfy pair of jeans that not only look good, but survive your first frat party. Consider some of these excellent additions from Joe’s and True Religion to your fall wardrobe:

…complete your course work with some sweet book totes like these ones from Triple 5 Soul and Pan AM!