Archive for June, 2009

RockStar on Movie Stars

Thursday, June 25th, 2009

RockStar denim is finally getting the recognition we always knew it deserved. The brand which is carried here at eModa was recently spotted on two twilight hotties at the MTV awards, Peter Facinelli and Kelan Lutz. The styles are super trendy and definitely affordable. Pick up your pair at www.emoda.com

ELM: Vol. 2

Thursday, June 25th, 2009

Our newest edition of the eModa Lifestyle Magazine is finally here and getting unbelievably amazing reviews!

Check it out! http://www.emoda.com/magazine/index.asp?MID=2

Rock & Republic does the MOST basic, basics

Thursday, June 11th, 2009

Our fave, Rock & Republic, has created a new look for the basics; they are calling it Plain Wrap and we are calling it AMAZING! With fall 09 quickly approaching, we absolutely had to snatch some of these great basics for our customers which you can expect to appear on eModa.com.

There is so much to look forward to from this brand including T-shirts, jeans, hoodies and Windbreakers for men and women as well as leggings and a tank top for just the women. Plain Wrap’s head-to-toe look will be completed with his-and-hers sneakers and stilettos.

Here’s what you can expect it to look like: each article of clothing is labeled with it’s name in capital letters. For instance, a screen print of “LEGGINGS” spans from the calf to the mid-thigh, and the hoodies simply have the word “HOODIE” across the back.

But the best part has got to be the recession-friendly price of these designs. Plain Wrap retails for between $35 and $198 and to make the picking easy, the only available colors will be black, white and blue.

 

Trade Act of 2009

Thursday, June 11th, 2009

What could possibly undo the unfortunate financial burden of shopping in this economy? How about lower prices on our favorite clothing?

New Legislation has been introduced to the Senate to lower the tariffs on apparel imports from 14 of the world’s least-developed countries worldwide.  The Tariff Relief Assistance for Developing Economies Act of 2009, also known as the Trade Act of 2009 will not only create more jobs leading to better health care and living conditions for the people in these struggling countries but it will also help reduce manufacturing costs at a time when consumers are in need of lower prices.

The 14 countries include: Afghanistan, Bangladesh, Bhutan, Cambodia, East Timor, Kiribati, Laos, Maldives, Nepal, Samoa, Solomon Islands, Tuvalu, Vanuatu and Yemen. Sri Lanka would receive limited duty-free benefits.

Currently, Bangladesh is the No. 3 provider of clothing to the United States, making up 6.6% of all U.S. apparel imports. China is No. 1, with 34%, and Vietnam is No. 2, with 7%.

This adjustment will not take place for quite sometime seeing as the Trade Act of 2009 has yet to reach the House and Congress has a number of more pressing issues to tend to first.

We’re crossing our fingers it will be through Congress by the end of this year.

Scott Morrison about to work his magic on Evisu

Thursday, June 11th, 2009

Big things are happening for one of our fave denim and sportswear brands, Evisu! It looks like Scott Morrison has signed on as global chief executive officer operating everywhere except for the brands home country, Japan. “This is a completely unique and different challenge for me, in that I’m taking on an established brand rather than launching something new,” said Morrison who is credited as the co-founder of denim hot-shots, Paper Denim & Cloth in 1999 and Earnest Sewn in 2004.

Evisu was launched way back in 1991 but is organized under a different company in Japan thus Morrison is faced with the task of globally energizing a company that was one of the earliest innovators in the premium denim field. Evisu has yet to really make its mark on the U.S market but we at eModa already see its hidden potential!

“I think the opportunity is to dial back to our iconic heritage, when it was really about the denim,” explains Morrison. “The product has become too heavily branded and it’s sort of taken on a life of its own as a streetwear-identified label. I’d like to see it become a little more contemporary, worldly, and perhaps, European.”

I am seriously on the edge of my seat waiting to see what he has in store for this already awesome brand!