New York fashion week just past and one of our brands, G-Star, put on another great show at the same location as last year the Hammerstein Ballroom. The buyers from eModa went to the show and had the first view for Spring Summer 2010. Take a look at the pictures and reviews of the G-Star show.

“As always, G-Star is experimenting with the ways in which denim can be worn. A long white tuxedo jumpsuit with revealing slits cut up each side had a trompe l’oeil bolero in the brand’s signature fabric attached at the shoulders. Teeny-tiny denim bikini shorts would probably do best under a skirt (although they might offer Lady Gaga something to do her grocery shopping in). On the more pragmatic side, a fitted and flared blazer in a classic dark wash looked just right for right now. ” - Style.com

“Before we get into the fashion details, let’s set the record straight: G-Star Raw knows how to put on a fashion show. G-Star turned the Hammerstein Ballroon into a tubular vessel of white light and blaring bass. The collection, although ridden with some clever jumpsuits, jackets and drop-crotch jeans, reminded me of a typical, vintage teacup. Royal blue and white patterns dominated the runway, looking far more docile and innocent than past collections. But G-Star’s industrial aesthetic radiated via their expertise in raw denim, more specifically in a denim patchwork trench and several canvas and buckle vests.” - Fashionindie.com

Shop www.eModa.com for G-Star Fall 2009!!!!!!

Kara DioGuardi on the red carpet at the 2009 MTV Video Music Awards in New York City.
She is wearing Rock and Republic Athena Heels in Black Patent that we carry right here at eModa!!
http://www.emoda.com/itembydesigner.asp?prodid=136799&category=Rock%20and%20Republic&subcat=312&DID=300&ordern=Footwear

Hurry there are limited sizes left.

True Religion, one of the the leading denim designers, now makes fragrances!

True Religion describes the women’s fragrance as “”The fragrance for the senses”  True Religion for Women.  Day or night, this clean scent takes you  on a refreshing journey with an opening of sparkling fruits, adding freshness and vitality.  A captivating floral heart mingles with sweet yet, tart nuances of pear blossom further enveloping your spirit.  Warm woodsand skin-like musks are woven throughout the background embracing you in deep sensuality.  It is a delicious and very addictive fragrance statement. ”

They describe the men’s scent as “the fragrance for the senses” True Religion for Men. A modern timeless fougère that breaks all the rules with a surprising citrus and herbal aromatic introduction. Moss and patchouli provide a darkly rugged feel with a vintage vibe. A masculine brew that demands attention. Fougère. The essential masculine structure. Never out of style the classic elegance of the fougère continues to evoke pure masculinity, combining classic perfumery ingredients with modern accents. Aligns perfectly with the character of True Religion. A timeless classic creation needs no explanation and is unapologetically easy.

eModa will be carrying these gift sets very soon!

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