The April issue of Esquire, calls readers attention to nine brands of denim who’ve made a lasting mark on the classic blue jean.  Making the cut are 7 for All Mankind, True Religion and Evisu. 

7 for All Mankind made the list for their “been there done that” shade of blue.  The mag compliments the brands hand-sanded seams, pockets and knees.

True Religion’s Two Timber Dark is noted for its dark-blue look that appears unwashed and worn also achieved by hand-sanding. 

According to the mag, Evisu’s shuttle loom weaving and selvaged denim are best worn cuffed.

The magazine is on newsstands now.   

We recently reported that Scott Morrison, formerly of Paper Denim &Cloth and Ernest Sewn Jeans was appointed CEO of Evisu. Well we couldn’t be more excited here at eModa and we want to share all of our knowledge with you. We recently found an interview with Scott Morrison conducted by the people over at denimology (special thanks you guys).

He talks about his plans for evolving the image of Evisu but also staying true to what makes it the collectors brand that it is. What’s most important is he reassures the quality and integrity that has always been synonymous with his name and with Evisu.  Here are some tid bits for you to read:

Q) With Paper Denim & Cloth and Earnest Sewn you were involved from the beginning, whereas with Evisu you are taking over an existing company. What challenges do you think there will be working with an existing brand rather than starting from scratch?

A) Undoubtedly there are challenges within every organization, and taking on an existing concept has it’s pros and cons, there’s no doubt. Evisu is an amazing brand however, with 20 years of history and being the pioneer of men’s premium denim gives me a lot of positives to work with. There’s an iconic brand story, a heritage identity and one of the most recognizable logos in the world. On the flip side, one of the obvious challenges will be managing the expectations of our existing customer. We’re going to be evolving the brand concept and pushing Evisu in a new direction, which will be very exciting for most, but might leave some consumers on the sidelines.

Q) When Evisu first launched they were really the only men’s premium brand around (in the UK at least). Now many years later the competition has become fierce – could you describe what plans you have to get Evisu noticed in a very crowded marketplace.

A) I first found Evisu in the late 90′s when it had started to come into it’s own outside of Japan … and yes, it was the first real premium denim brand in my opinion (although Diesel and Replay were making pretty amazing jeans for years), and Evisu in many respects paved the way for people like myself to create brands like Paper Denim & Cloth or Earnest Sewn. When it comes to our approach for today’s market I maintain the same principles I’ve subscribed to since I started my first company in 1999; focus our efforts on product quality, innovation and brand integrity, everything else will speak for itself.

Q) When Evisu first emerged it was seen as a fashion brand, then it seemed to become more of streetwear label. Any plans to change the way the brand is perceived and if so how will you go about that?

A) Absolutely. The unique thing about Evisu is that brand perception is different in every market. In the UK it has more of a streetwear presence, in Asia it’s very much a collectors brand. We’re going to consolidate those perceptions by speaking from one point of view going forward. This is a denim company at heart, it is a Japanese icon, and we will redirect our efforts on making some of the best denim and clothing products in the world.

Q) Evisu is known for its distinctive branding, whilst Earnest Sewn used a far more subtle approach. Do you think you will tone down Evisu’s branding?

A) Yes. I will definitely tone down the branding element and by that I mean specifically the use of the logo and its frequency. In recent years it’s been too heavily relied upon and I think it’s overshadowed the design of some of our products. This won’t be the case going forward and you can expect some examples to be found in the SS10 range as well as the complete collection come AW10. That being said, Evisu is not Earnest Sewn, and the logo itself is one of the things I love about this brand …

Q) Earnest Sewn had very strong collections for both men and women, whereas Evisu is probably better known for its men’s denim. Can we expect to see an increased focus on the women’s side of the business.

A) Absolutely. One of the most exciting things for me about the opportunity at Evisu was the chance to inject a women’s denim component into the company. We’ve had a women’s range for a number of years but it was primarily sold only thru our retail stores. We will be launching a new women’s capsule for SS10 and a complete collection for AW10, both to be sold at wholesale which will be exciting for everyone.

Q) Evisu were one of the first brands to make Japanese denim available outside of Japan. You have stated that you intend to focus on the heritage of the brand, can we expect to see the jeans continue being manufactured there?

A) We will make Evisu products in a number of places (USA and Italy included), and my hope is that we’ll bring some production back to Japan very soon. We’ve been invited to work with a couple of amazing factories and laundries there, and obviously Evisu and I both have an affinity for Japanese denim so I’d expect to see it happen in the coming seasons.

Q) What is the relationship between the Japanese part of the company and the Global operation?

A) Evisu Japan owns the Evisu trademark for the Japanese market. We own the Evisu trademark for the rest of the world (everything outside of Japan). With regards to the relationship between the two companies, we have tremendous respect for Yamane and what he’s built in Japan. He’s a true inspiration and although we operate completely independent of Evisu Japan, both companies have the same philosophy and appreciation of quality and product integrity.

Q) With Earnest Sewn you had your uber-premium An Earnest Cut & Sew label – can we expect you see you doing something similar for Evisu?

A) What we’re doing with Evisu is actually reducing the number of collections, eliminating collections like Deluxe, EEE, Mainline, Heritage, etc. and redefining two: EVISU and Evisu Genes. Within the Evisu collection you’ll find a couple of smaller capsules however and those will be pretty amazing. The first being STYLECRAFT and the second being LABOUR. Stylecraft is a fashion capsule and Labour being more workwear inspired.

Q) Do you look to a particular scene or person for inspiration when designing a pair of jeans?

A) I’m always inspired by a number of things – fashion, people, architecture, a lifestyle; anything really. I do usually try to envision someone, a muse if you will, who would or could wear what I’m making though – my girlfriend perhaps, or a someone in a specific context (ie. hanging at the Smile Cafe in NYC or dancing at the Jane).

Q) What trends in denim do you see for Spring/Summer 2010?

A) For Evisu we’re re-envisioning our roots … resetting the clock and dialing it back to 1991. We’re loveing raw denim (of course) and a number of really amazing vintage inspired washes in our core selvege fabrics. We’ve updating the collection with four new low rise fits for men and reintroducing some old Evisu iconography such as original ‘Stylecraft’ hangtags and the ‘Labour’ workwear label as two examples.

Q) Is the myth true that Hidehiko Yamane bought an old Levis loom to weave the first pairs of Evisu?

I’m pretty sure that’s urban legend, but then again I have seen one …

Big things are happening for one of our fave denim and sportswear brands, Evisu! It looks like Scott Morrison has signed on as global chief executive officer operating everywhere except for the brands home country, Japan. “This is a completely unique and different challenge for me, in that I’m taking on an established brand rather than launching something new,” said Morrison who is credited as the co-founder of denim hot-shots, Paper Denim & Cloth in 1999 and Earnest Sewn in 2004.

Evisu was launched way back in 1991 but is organized under a different company in Japan thus Morrison is faced with the task of globally energizing a company that was one of the earliest innovators in the premium denim field. Evisu has yet to really make its mark on the U.S market but we at eModa already see its hidden potential!

“I think the opportunity is to dial back to our iconic heritage, when it was really about the denim,” explains Morrison. “The product has become too heavily branded and it’s sort of taken on a life of its own as a streetwear-identified label. I’d like to see it become a little more contemporary, worldly, and perhaps, European.”

I am seriously on the edge of my seat waiting to see what he has in store for this already awesome brand!

Ah, Chris Brown. This young, talented singer/dancer/actor has gained boatloads of recent notoriety as a result of his alleged attack on former girlfriend and pop singer Robyn “Rihanna” Fenty. We at eModa, like just about everyone else in the world, can only continue to read the stories and hear the news as it comes. Only the young singers know exactly what transpired in the car on that fateful day at the beginning og this month. Pictured to the right is Chris during a more…fashionable time. He’s even rocking an Evisu hoodie, similar to the one available here. Besides being a star performer and sex symbol, Chris is also known for his snazzy sense of style. Here’s hoping this case reaches a speedy resolution and the young superstar can return to the level of success he’s worked so hard to achieve.

When you purchase men’s designer jeans, you want to look great. A large part comes from understanding the words used to describe the various traits of designer duds and knowing how to test them for fit. When you know what is available and what to look for, finding the perfect pair of jeans is far easier than you would think.

The Shapes Of The Legs

Men’s designer jeans will have pant legs cut in one of four main styles. Wide leg has been a popular cut for several years. These have added width starting at the beginning of the thigh and keep that wider shape right down to the bottom hem. They often have a slight flare as they go down.

Wide Leg is very similar to two other leg styles — boot cut and straight leg. Straight leg generally has the same width from the crotch seam right down to the bottom seam. Some brands might also taper inwards on the last quarter of the leg length. Boot cut flares out more dramatically than a wide leg or flare jean. These have considerably wider angles than any other style and are noted by their wide bottom hem.

One style that is becoming increasingly popular at the moment is skinny or slim-cut men’s designer jeans. This style is the male equivalent of women’s slim-fits. They fit your shape from top to bottom and show off your best features. Some of these may also be stretch denim for added comfort.

The Fit Of Jeans

The legs aren’t the only things that vary in shape and size in men’s designer jeans. The ‘fit’ of denim refers to the room in the butt and upper thigh areas of the cut. The roomiest cut available is loose-fit, which has an inch or more of excess material in the seat and upper thigh area. Relaxed fit gives you just a little extra space (about a half inch). The narrowest style is a traditional or regular fit. These give you a standard or a slightly smaller fit than the other styles.

How To Tell If A Pair Of Men’s Designer Jeans Fit You

You can have the trendiest and most expensive set of denim threads on the market, but if they show sagging in the wrong spots or look like they are bursting at the seams, they are going to look terrible. Pants that are too snug will show. Your backside is one of the first spots to check. When purchasing pants, use the mirrors provided by the store to check out your own backside.

If you notice any visible strain or a classic wedge look, go for a bigger size. From there, you want to check out the rest of your bottom half to see how they fit. Make sure there is no pulling or folds in the waist or crotch area as well as down your legs.

The most important thing about men’s designer jeans is that they are comfortable. While you are walking, sitting, standing, and bending over in your potential new threads, pay attention to how the material moves. If you notice rubbing, bunching or digging in, they are likely too loose. The last thing to check is the material itself and how comfortable they are. If you find them to be stiff, scratchy, or do not have the features you need…keep looking.

The world of men’s designer jeans is lead by several prominent designers. Some of these brands were born out of a passion for clothing while others started with a passion for a lifestyle that needed the ideal brand to match. Regardless of how these designers have started, they have ruled this area of fashion from the start, and when you see and feel their creations, it is no surprise.
 
William Rast

The brilliant line of William Rast is created by a duo from the top of the music industry. Trace Ayala and Justin Timberlake had a passion for modern Hollywood and historic Southern culture. Not finding a style that met this need, the pair decided to create their own brand, and did they ever.

Every item produced by their company combines comfort with a trendy and energetic style that quickly and easily goes from day to night. It is made for fashionable men with lifestyles that move quickly. The brand is carried in some of the world’s most important boutiques in the world and has held prestigious honors such as features in fashion shows and magazines held to the highest regards.

What started out as a collaboration that produced some of the finest men’s designer jeans in the world has led to a full fashion line. This includes tops, vests, and pea coats that create a completely new line in fashion that makes rock and roll sexy, comfortable, and stylish.

Laguna Beach Jean Co.

If you like the beach style of California, you will already recognize the ‘Orange County’ style of Laguna Beach men’s designer jeans. The Laguna Beach style originated by hand making every pair unique to its owner. They combine the region’s modern art with that of comfortable design to create pieces unmatched by any other brand in the industry. To complete their look, the company created a special technique to create washes that enhance rather than hide the finer points of the material. Their products have become a lifestyle rather than an image alone.

Evisu

The brainchild of Hidehiko Yamane, this entire line is created to fill the ultra-fine quality niche. He started with the idea of creating men’s designer jeans that were of the finest materials in 1988. He originally called his truly custom pieces ‘Evis’ and was made of American culture by hand in Osaka. To emphasize the personal touch in each pair, he would hand paint his famous seagull logo onto every pair.

Because of the methods he used, the demand for his products became far higher than his 12 pair per day quota could satisfy. The arrival of vintage clothing in the early 90′s further grew the need for his designs. He moved his company to Italy where it would soon fill more than 400 premier clothing boutiques. Today, Yamane has added three additional lines, which include Kizzu, Evisu European Edition, and Evisu Shoos.

These three lines have defined men’s designer jeans proving that men can be as fashionable and sexy as women. The care and quality in these denim threads bring comfort and style together in a variety of ways to suit any taste.

Introducing ultra-premium footwear to eModa.com! We’ve always had it for women, but now the guys can partake of super-exclusive kicks as well. Recent additions Alessandro Dell’Acqua and Roberto Guerrini, both Italian-based labels, have been churning out some seriously out-of-this-world sneakers, perfect to go with a pair of crisp True Religions or Evisu jeans.

Of course, for those guys who prefer to keep their sneaks a bit more simple (without sacrificing any of the stylishness), there’s still top brands Diesel and Rock & Republic.

Click here to check out all of the blazin’ hot footwear eModa.com has to offer!