Renew Ray-Ban


Iconic eye wear brand Ray-Ban is revamping its classic line of shades and launching six new Aviator designs.

The brand, a favorite of celebrities and rock & roll icons, is hoping to reestablish their 60-year-old line with styles like Ray-Ban Craft, Titanium, Metal Glide, Road Spirit, Tech and Ultra Gold.  The Metal Glide and Road Spirit will come in bright colors like yellow, blue and fuschia while the Tech, Titanium and Ultra Gold will feature new construction like carbon fibers and titanium.   Retail prices begin at $139.

The new looks were officially launched a celebrity filled party in Brooklyn attended by Kate Bosworth, Iggy Pop, Juliette Lewis, Charolotte Ronson, Justin Long, Kelly Osborne, Agyness Deyn and Jessica Stam.

Kate Bosworth

Iggy Pop

Jessica Stam



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