Ben Sherman was the Mod God. The man, who started making shirts in the late 1950’s from a small factory in Brighton, went on the dress the swinging Sixties & became the King of trend-setting Carnaby Street.
Hungry for money and fame, he remained a party animal until the day he died in 1987. The 1960’s gave British youth more fashion, money & freedom than ever before. Working from small premises in Brighton, entrepreneurial shirt maker Ben Sherman saw his niche & founded the Ben Sherman Company in 1963.
Immediate demand fuelled fast growth in production and product innovation, in particular the development of a wide range of formal shirts packaged in the original distinctive black boxes with orange logo, sold across the UK, Europe and the USA. By 1968 the company had moved to Carnaby Street in London, and the Ben Sherman button Oxford shirt had become a status symbol. Demand overwhelmed the original factory, and in 1969 Ben Sherman established further production units in factor