Self Idol is a modern artistic brand that embodies today's pop culture lifestyle. The label was founded on innovation, creativity, and the open mind approach on the Hollywood scene. Self Idol's belief, that "Strong spirit is strong style. No rules no boundaries just character" defines everything our company stands for. We create clothing that not only lets us express ourselves but also follows the never ending young celebrity lifestyle we all love so much.
Founded in the Summer of 2010 by Designer Jason Steger and partner Krystina Lindsey, The Self Idol concept would be controversial yet undoubtedly true to the L.A. scene, with a no holds barred approach, Self Idol will make its mark in the pop culture fashion world, in the end we're here to cause a ruckus!