Love Fashion. Love your X Since our creation, The X-ray Philosophy has always been to bring forth the best in Men’s fashion perfected style, fit, feel and overall artistry. Having established a strong core Men’s clothing business, the company will expand its portfolio into exciting new areas including women’s and children clothing. As the company continues to grow, our principle has remained the same: design led products defining the originality of our ideas, true craftsmanship and care given to each individually treated items.