G-Star Raw Denim From it's conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary, and raw characteristics of the brand allows G-Star to maintain its distinct and unorthodox style. Just the product has always been G-Stars philosophy and market approach. The development of innovative products like Raw Denim, which has had a major influence on the jeans market, was a natural consequence. Since the premiere of Raw Denim in 1996, G-Star has broadened its concept to inclde a newer, edgier image, apealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of indentity. Innovation and perfection of the product are imperative to G-Star. Each seasonm the jeans-oriented collection serves as the basis of the line, while authentic details and innovative washings are added. The brand has seen multiple breakthroughs in the past few years and continues to reach out to many different markets around the world. The G-Star brand is a style of all times. Futuristic and cautious. Far reaching and experimental. Alternative and traditional. G-Star is about making eccentric combinations, and maintaining authenticity. Never one to follow the crowd. Just the Product. Shop G-Star | G-Star Designer Story | G-Star Designer Press DESIGNER REVIEWS: kim: This is my favorite line of clothes for guys. g-star fits so nice that it makes my boyfriend look hotter then hot and creates a musculer built that i love. the jeans are also very nice and the military look has me by the hook. G-star is the way I wish every guy would dress. emoda get more g-star clothing now please :-) posted on: 8/15/2009 2:42:08 PM WRITE YOUR OWN REVIEW