One of the greatest stories in the fashion world has been the meteoric rise to prominence of William Rast jeans after the recent launch of the high-fashion denim line. Great denim, fabulous style and incredible fit made the foundation of their success. It didn't hurt, however, that the two guys behind the launch were anything but random. The design team behind William Rast jeans is Justin Timberlake and his best friend and long-time assistant, Trace Ayala. They may have been new to high fashion, but they knew Los Angeles, they knew jeans and they already had an edge in marketing. Shop William Rast | William Rast Designer Story | William Rast Designer Press DESIGNER REVIEWS: Customer Ratings: (0 reviews) at this time.WRITE YOUR OWN REVIEW