The name Dom Rebel stems from its Latin roots, Dominus Rebellis, or "Master of Rebellion:. The anti-authoritative attitude of the brand portrays the "Liberty of Thought- Freedom of Mind" ideology behind the designs, which take influence from the satirically inflated male ego, all the while carrying a deeper, underlying message of freedom and rebellion. All Dom Rebel's styles are made in limited editions and sold to retailers in restricted quantities in order to maintain the uniqueness and scarcity of our product. This follows their strong belief in uniqueness of style and individuality