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Tokidoki means "sometimes" in Japanese, chosen because everyone waits for moments that change one's destiny. By simple chance or meeting a new person, tokidoki is the hope, the hidden energy inside that gives us the strength to face a new day and dream something positive.
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tokidoki |
 | Tokidoki means "sometimes" in Japanese. I chose a Japanese word because I love Japan.
I love everything from the ultra modern happy face of Shubuya to the serious magic silence of Kyoto.
I chose "sometimes", because everyone waits for moments that change one's destiny. By simple chance or meeting a new person, tokidoki is the hope, the hidden energy everyone has inside that gives us the strength to face a new day and dream something positive, that something magical will happen to us.
Artist and creator Simone Legno started Tokidoki as a personal website a few years ago as a portfolio of his work.
The founders of Hard Candy cosmetics had discovered this portfolio and offered Legno to move from Rome to Los Angeles to build Tokidoki into a brand to share with the world.
They believed everyone should experience the cute and playful yet sexy and sophisticated world that is tokidoki. |
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