G STAR RAW

G-Star was founded in 1989, specializing in riding cars street clothes in the Netherlands. Jeans, shirts, and other articles of clothing were produced. In 1996, G-Star was the first brand to unleash a "Raw Denim" style of jeans, completely untreated and straight out of the factory. After this, the number "96" has been sewn into numerous G-Star products as a mark of respect for the year that the signature "Raw Denim" was introduced.